The Northern Province Tourism Bureau has initiated steps to promote famous tourist destinations in the Northern Province, internationally. In order to implement promotional activities, the Northern Province Tourism Bureau has collaborated with the Sri Lanka Tourism Promotion Bureau (SLTPB).
A promotional tour was held with the participation of seven prominent travel media influencers from India, Australia, Holland and the United States to the Northern Province from 31st October to 02nd November 2024. On the request made by the SLTPB, Northern Province Tourism Bureau has extended its support to the visiting media influencers. Arrangements were made by the Tourism Bureau to take them to various potential tourist places and live demonstration on cooking authentic dinner at a beach front area.